![\"Kit](\"https:\/\/deathcookie.com\/home\/wp-content\/uploads\/2025\/05\/KitSummerglow-300x199.png\")
As I mentioned previously, most of us who do creative work don\u2019t do it to make a quick buck, we do it because that\u2019s what we do and we don\u2019t have much of a choice in the matter. That being the case, it\u2019s unlikely that any creators who you currently know are going to start shitting out AI knockoffs of their own work any time soon. That\u2019s not to say that creative people are going to avoid AI, though.<\/p>\n
What will artists use AI for? Some will use it in interesting ways to make completely unexpected types of art. I\u2019m not going to go into details here because I just read an article that says it better and in more depth than I have room for here. If you\u2019re curious how AI might change what we consider art, check out \u201cWhat J Dilla and Early Hip-Hop Teach Us About Ai and the Future of Creativity<\/a>\u201d on the Forte Labs blog.<\/p>\n Some of us will also use AI to do some of the routine crap that steals time we could be using to do creative work. For example, I hate writing marketing copy and I\u2019m not very good at it. I\u2019m not sure if there\u2019s a cause and effect relationship there (or which direction it points) or if I\u2019ve just listened to enough Bill Hicks that anything even tangentially related to marketing makes me feel dirty. In any case, I hate it and I suck at it, so lately I\u2019ve been feeding my shitty marketing text into ChatGPT for improvements. It can\u2019t create good blurbs from one prompt yet, but if I generate several I can usually piece them together into something better than I started with. ChatGPT is good at spitting out the kind of insincere but excited marketing copy that I can never come up with.<\/p>\n Next up we have the wannabe artists who never actually make anything. You\u2019d think they\u2019d avoid AI because they\u2019ve been so vocal about how it\u2019s going to destroy the world, but there are two problems with that. One is the fact that memory-holing deeply-held beliefs in exchange for tribal acceptance has basically become expected in the Trump era. The other is that these people desperately want to be recognized as artists, and some of them will be willing to \u201ccheat\u201d to do it.<\/p>\n But. I don\u2019t think there\u2019s gonna be a lot of \u201cCreatives\u201d using AI to make stuff, at least not stuff we\u2019re going to have to deal with. Even if they can farm all the creativity out to AI, getting a product to market is still going to involve doing things that are not fun, which is where a lot of these folks drop the ball without AI. The other problem is that actually releasing creative work exposes the creator to criticism. Some “makers” actually go a long way toward finishing things, they just never show them to anyone out of fear of criticism. Even if these people manage to stumble through finishing something, they won’t release it into the world out of fear of being told that they’re not a precious little genius.<\/p>\n This is a group some people might not be familiar with. I first encountered them during my brief foray into the world of writing for content farms, but at least at the time (15-20 years ago), you could find them on every website and forum where desperate writers looked for work. The gig was always to write a particular kind of book using particular (SEO) words with a certain frequency. There were no quality expectations set, because the people doing the hiring didn\u2019t care about quality. Their scheme was a to upload a book to Amazon with the right keywords to make sure it showed up high in as many searches as possible, which presumably led to enough sales to earn some kind of profit. They didn\u2019t have to worry about losing repeat customers since most of the books were published under different author names, often with no publisher listed.<\/p>\n The people who are perfectly willing to release garbage in order to make a buck have been around since long before AI, and they\u2019re already releasing fully AI-generated content. When you don\u2019t care whether it\u2019s trash as long as the search engines find it, that\u2019s pretty simple math. The good news is that since these people have been around forever, most platforms already have polices and procedures in place to flag and remove or sergregate them. I hope they\u2019ll continue a similar policy with AI. My only worry is that some platforms will follow the lead of the big players in the (always regressive) RPG industry sales platforms, which has basically taken a \u201cif AI is involved in any way we remove it or label it as garbage\u201d stance. That\u2019s why outside of my Blasphemous Temple of Yargolith experiment, I only use AI content for websites\u2014using it in an RPG relegates the game to the AI ghetto within the RPG ghetto.<\/p>\n I say \u201ccorporations\u201d here and not \u201ccompanies\u201d because AI adoption for creative work is going to be much easier for bigger companies than small ones. In addition to having more money to sink into customized models and experimentation, larger companies have the advantage that most of the writing and art in their products is mostly anonymous. Nobody knows who drew that picture of Mickey Mouse, so nobody knows when you farm it out to AI. Those of us who credit our artists can\u2019t sneak AI content in as easily.<\/p>\n Large corporations also have the advantage of usually operating with some kind of monopoly or regulatory capture that protects them from accountability and market forces, so if you don\u2019t like that they\u2019re using AI, too bad. They know you\u2019re not going to stop buying their shit, so they\u2019re going to make it in the cheapest way possible. That\u2019s not to say that Wal-Mart is necessarily going to start an AI book division. They\u2019re going to use it to generate ad copy and social media posts and other marketing crap, and it\u2019s going to be a tiny percentage of how they use AI.<\/p>\n That brings us to the (only) real threat AI poses: it\u2019s going to take jobs away from normal people who don\u2019t do anything remotely creative. That\u2019s where AI is really going to change things, and it’s going to happen very soon. Several companies have already fired their customer support departments in the belief that AI could do the job better and cheaper. Most have since realized that they need at least some humans and rehired part of their workforce, but AI\u2019s going to keep improving until that\u2019s no longer the case. The AI-related discussion that we should be having is about what we\u2019re going to do with all the unemployment that AI will cause for completely non-creative people. Unfortunately, between our culture’s reverence for the Protestant Work Ethic (at least for those without generational wealth) and the whole idea of the commons buried somewhere under generations of neo-liberal propaganda, I don\u2019t have high hopes.<\/p>\n I\u2019ve spent three articles telling you why the most common arguments used by AI opponents are stupid. Most are based on a refusal to understand how anything remotely related to AI\u2014including the software itself, computers in general, intellectual property law, and the creative process\u2014actually works. The rest are based on magical thinking. There is one,…<\/p>\n","protected":false},"author":1,"featured_media":3497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2000,3569],"tags":[1041,1791,2020,2107,2243,3502,3615,3782,3783,3784],"class_list":["post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-design-ramblings","category-potpourri","tag-art","tag-creativity","tag-blasphemous-temple-of-yargolith","tag-ai","tag-mickey-mouse","tag-chatgpt","tag-artificial-intelligence","tag-forte-institute","tag-tiago-forte","tag-j-dilla"],"_links":{"self":[{"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/posts\/5023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/comments?post=5023"}],"version-history":[{"count":10,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/posts\/5023\/revisions"}],"predecessor-version":[{"id":5036,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/posts\/5023\/revisions\/5036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/media\/3497"}],"wp:attachment":[{"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/media?parent=5023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/categories?post=5023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deathcookie.com\/home\/wp-json\/wp\/v2\/tags?post=5023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/deathcookie.com\/home\/wp-content\/uploads\/2025\/05\/FungalGrotto-200x300.png\")
\u201cMakers\u201d<\/h3>\nDirtbags<\/h3>\n
![\"Blashphemous](\"https:\/\/deathcookie.com\/home\/wp-content\/uploads\/2023\/02\/BTOYDC.png\")
<\/a>Corporations<\/h3>\n
What We Should Really Be Talking About<\/h3>\n
![\"\"](\"https:\/\/deathcookie.com\/home\/wp-content\/uploads\/2025\/05\/Chapter5HeaderNoTitle.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"